Program Design
Client: The Blue Ridge Institute
Project Description
Program design for the “Leader to Leader” conference
The Blue Ridge Institute for Southern Community Service Executives is the oldest continuing institution of its kind in the country, organized more than 80 years ago. The Institute is a nonprofit organization which provides an opportunity for its members to gain practical knowledge about current problems in their organizations or field of service.
Mauricio Reyes, the founder of Typografik, was invited to give a lecture about the benefits of branding for non-for-profit agencies. Typografik created the collaterals for the group’s 2007 “Leader to Leader” sessions.
The Result
As a result of the program design, Typografik was invited to design all the collaterals and website for the Blue Ridge Institute the following year. Mauricio Reyes lectured on how Branding helps small businesses.
